Saturday, April 08, 2006

樂文又搬遷

從此,作為香港「二樓書店」始祖的樂文書店,黯然告別「二樓書店」行列。可能是三樓、四樓、五樓……

這是樂文銅鑼灣分店的事。也許各位還記得,去年樂文旺角總店因加租而告急,宣布結業。最後,樂文旺角另覓單位,變成三樓書店,總算力挽狂瀾。怎料一年後,輪到銅鑼灣分店加租。歷史再重演,只是今次少了結業的悲情,多了再展拳腳的積極。

樂文銅鑼灣分店,就在駱克道味千拉麵樓上。這陣子,小店特別多人留連,和應「搬遷清貨 台版六五折」的宣傳,在書堆尋寶。

鮮黃牆壁令八百呎小店,顯得光猛寬敞。如果月租四萬,又應否繼續租下去?

銅鑼灣樂文選擇搬遷。因為繁體字書店市場小,只有蠅頭小利,賣一套金庸武俠小說,賺得不夠十元,又怎及Page One賣英文書般好賺,有能力租下時代廣場旺舖?這樣子經營,三萬元月租尚可支持下去,四萬實在無能為力了。

銅鑼灣現址約於五月底約滿。樂文現正積極在附近另覓舖位,經理林小姐說,相信不再是二樓舖了。亦即是說,兩家樂文書店均「再上一層樓」,不再留在二樓。

樂文旺角去年搬遷後,確流失了一批客戶,生意額略見下滑。既然書店難做,樂文為何還做下去呢,幹麼不乾脆放棄銅鑼灣分店?

「我們做書店的,只要有人看書,都會繼續做下去,」林經理沒半點猶疑。

但,商場不講理想,成本永遠是營商第一考慮。報載,尖沙咀HMV現址,月租將由160萬加至200萬。HMV決於約滿後,移師至對面的亞太中心,租金只需約100萬,舖面面積卻少了。

別以為200萬租貴無人要,各大名牌對這個位處北京道路口的「筍舖」虎視眈眈。傳聞Addidas正積極洽租,作其旗艦店。反正今年有德國世界盃,體育用品公司趁機發財,也可以理解。

如果以名牌旗艦店數量,去衡量一個城市的重要性和富裕程度,香港應該排名十大,暫時也不會被「邊緣化」。可其他擁有多個名牌旗艦店的城市,如東京和巴黎,也有它們的人文旗艦,例如大型書局,例如像樣的公園或廣場,例如具影響力的文化讀本。

奢侈消費,繼續為小城塗脂抹粉,那管面容愈見憔悴,與普羅大眾,愈見脫節。到了名牌「過橋抽板」,縱橫大陸捨棄香港時,誰會戀戀小城的僕僕風塵?

17 comments:

male said...

At the end of the day, I think Hong Kong will pay the price for the high rent. Somehow, we are gradually losing our competitiveness and it is a sad thing!

星屑醫生 said...

我日內也要上去看看. 有感情的2樓書店買少見少了, 自從紅葉執了, 銅鑼灣就只剩樂文. 讀到老闆豪邁的一句:

「我們做書店的,只要有人看書,都會繼續做下去,」林經理沒半點猶疑。

十分感動, 決定奮身挺樂文.

台版書65折, 我的兩眼放光. 早前書癮起卻沒有空, 夾硬在商務買80多元, 後來上榆林網頁一看, 竟70元也不用.

商務貴但人頭湧湧, 上樓舖便宜生存空間卻狹窄. 這是社會普遍現象, 放諸於各樣「集團連鎖」vs 「小本經營」皆準.

港燦 said...
This comment has been removed by a blog administrator.
五師兄 said...

小時候不知在樂文、洪葉,田園等留下多少指模。那時喜歡這些地方除了價錢相宜外,也覺它們很有書卷氣。

現在人懶事忙,很多時會在網上(e.g. CP1897,豆瓣 or Amazon)找完再電書局報上 ISBN 訂。是方便了,但失去了以前 shopping 的樂趣。有有時會找個 excuse 去台北一兩天,在台北重慶南路 or 誠品「浸」在書叢中一整天。香港的商務 or Page One 是大,但總是缺了一點在樂文、洪葉,田園等特有的書卷氣。

Martin Oei said...

人手trackback

http://www.martinoeihome.net/blog/2006/04/235.html

港燦 said...

人手 trackback -

http://kong-chan.blogspot.com/2006/04/blog-post_08.html

Chiu said...

人手trackback

http://hk.myblog.yahoo.com/hanging-bookshelf

星屑醫生 said...

今天往樂文了, 還有很多書. 我看完了《兄弟(上)》, 想找《活著》卻找不到.

倒在那裡碰著了以前英皇boyz 的Kenny, 原來他也會看看書, 還曉得摸上樂文買, 不禁對他另眼相看.

五師兄 said...

今早 am730 內的「中環博客」褟中怡提及你這地盤,但似乎說錯你老闆的名字成「經濟日報」。

日前在公司談及你這報導,眾同事都和議說大家已沒時間流連書局(除了尚書堂,因真係好平),要買便直接網上 or by phone 去訂。

所以榆林 (http:http://www.elmbook.com/) 的模式可能是一條生路。不知道榆林的經營狀況怎麼樣呢?

錢恨少 said...

Dear Florence,
禢中怡今日在中環博客開你中文全名喎.你有冇留意?有冇介意?佢仲建議你轉做全職columnist.

Anonymous said...
This comment has been removed by a blog administrator.
Anonymous said...

I think you should delete Comment #11.

goodwh said...

Hi,

I see the AM730 article too, for the ones who missed it can go to:
http://www.am730.com.hk/old_issue.asp
(13/04/2006 one)

Actually I think I saw Florence in IFC 2 on Thursday (13th) afternoon, as a blog-reader (= stranger), I do hesitate to greet you :)

Have a Happy holiday!

Florence said...

各位網友,我定會盡快回覆,謝謝

Florence said...

male, 我猜樓市升不了多久, 好快又......

星屑醫生, 看了《兄弟(下)》沒有?我不敢買書,因為家裏的書未看完. 真想好好的休息一下, 做一條書蟲, ^_^

五師兄, 其實我不大喜歡page one, 覺得太商業了, 是購物的地方, 不是看書挑書的書局. 是我太奄尖嗎?

martin, 港燦和chiu, 很高興大家一齊傾, 謝謝trackback

五師兄, 錢恨少和goodwh, 多謝報料, 我諗施永青一定好開心, am730原來咁多人睇!

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