Sunday, August 14, 2011

又一城 Hollister 開幕日期8月18日 火辣型模駐店



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請按此觀看最新消息: 銅鑼灣希慎廣場Hollister分店  型男造勢

美國休閒便服潮牌 Hollister Co(A&F 副線)登陸香港,未賣靚衫,先賣靚仔。就在九龍塘又一城旗艦店開幕前一周,找來外籍男模左右門神Max(左)及Dan(右),露出壯碩上身結實肌肉,看得少女們心神蕩漾,乖乖期待開張日期:8月18日(周四)早上11時開張後,入場進貢。

不諳時裝之道,倒愛看品牌宣傳與噱頭。聞說 Hollister 又一城店外牆特設15米乘2.5米(共48個大電視)巨型屏幕,播放南加州Huntington海灘波濤洶湧的畫面。趁新店未開幕前,抽空專程率先一睹這道模擬海浪,會否一併速遞巨浪環迴立體聲--我真係好怕現在周街LCD大電視,聲大夾嘈。


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離遠望見店外,一大片困在屏幕內的汪洋,聞其貌不聞其聲,少一重疑慮。不過商場群眾的視線,全都集中在店門外兩位外籍美男。也是的,女模宣傳見得多,赤膊短褲外籍男模,反而有新鮮感,形象陽光活力。半數人經過,也會圍觀男模猛咁影相(下圖右),大部分人之後打算走入店門,無奈被兩位靚仔門神勸退:「Sorry,我們下周四才開幕呢。」

再者,平均每5分鐘,就有兩至三位途人要求跟靚仔門神合照(下圖左),種種均盡收宣傳之效,大概正中Hollister下懷吧。

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可是,除了靚仔、影相、大屏幕,途人對Hollister,還記得甚麼呢?如果只以店門所見為準,跟男模門神沒接觸又或者聽不懂英文(我便試過替途人繙譯男模所說的開業詳情),恐怕即使是Hollister粉絲,也未必知道店舖何時正式開業。

何不在店外豎立開業日期告示,又或者在大屏幕打出開幕相關資料?起碼讓途人想回頭光顧,也有日期可循。

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想看男模,尚有時間。Max(上圖)說,他與Dan直至Hollister在8月18日開幕前,也會在店門跟大家打招呼。他身穿的短褲,便是品牌的服飾。閒談間初窺店門入口(圖下),跟我在法蘭克福店所見一樣,大概是Hollister的標準吧。又一城店正是品牌在亞洲首家旗艦店,面積一萬平方呎。
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不時有年青人從店內出來,應該是Hollister的職員,挽著料有品牌衣服在內的 Hollister 紙袋。
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品牌的官方宣傳表示,此店「裝修貫徹了美國總店的精神,從外到內的海灘及衝浪裝修細節,強勁的音樂節拍、火辣的駐店模特兒,以及充滿海灘氣息的香氣,為顧客帶來「悠閒慵懶南加州風格」(SoCal)的嶄新購物體驗。」那句「火辣的駐店模特兒」,有幾貨真價實,且拭目以待。

延伸閱讀:
A&F副線Hollister襲港  售價首曝光  T恤$220起

4 comments:

PaM pAm berry said...

U talked to the models?? U reli hv some guts!
I tried to walk in (as u said, I dunno that it's not opened yet), they stopped me, n spoke me a speech, which I only got: ...busy in the early morning...it's not open...
Anyways, I just want to say, u reli hv some guts :)

Florence Lai 黎凱欣 said...

Hi PaM,

Thank you very much for your comment. Yes I talked to the models last Saturday afternoon. They were really nice and enjoyed their work. Perhaps they were busy when you met them so that they stopped you. Btw, did you take the photo with them?

Anonymous said...

I talked and took a photo with them! They' re super nice! But I forgot to ask them for the contact methods! Wanna to send them the photo we took last time!! Do you know any their contact methods?

Florence Lai 黎凱欣 said...

I'm sorry that I don't have their contact details.....:-(

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